{"id":1136,"date":"2023-03-15T21:50:15","date_gmt":"2023-03-15T12:50:15","guid":{"rendered":"https:\/\/mo-no.design\/blog\/?post_type=article&#038;p=1136"},"modified":"2023-03-16T15:15:23","modified_gmt":"2023-03-16T06:15:23","slug":"branding_strategy","status":"publish","type":"article","link":"http:\/\/mo-no.design\/blog\/article\/branding_strategy\/","title":{"rendered":"\u3010\u4f01\u696d\u306e&#8221;\u3089\u3057\u3055&#8221;\u3092\u898b\u3064\u3051\u308b\u3011\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\/\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af"},"content":{"rendered":"\n<p>\u79c1\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u306e&#8221;\u3089\u3057\u3055&#8221;\u306b\u6c17\u3065\u304d\u3001\u305d\u308c\u3092\u3069\u3046\u8868\u73fe\u3084\u884c\u52d5\u306b\u5909\u63db\u3059\u308b\u304b\u3068\u3044\u3046\u70b9\u304c\u809d\u306b\u306a\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u305d\u306e&#8221;\u3089\u3057\u3055&#8221;\u306b\u6c17\u3065\u304f\u3068\u8a00\u3046\u306e\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br>\u601d\u3044\u3064\u304f\u307e\u307e\u306b\u95c7\u96f2\u306b&#8221;\u3089\u3057\u3055&#8221;\u3092\u66f8\u304d\u51fa\u3057\u3066\u3044\u3063\u3066\u3082\u3001\u5185\u5bb9\u306b\u4e00\u8cab\u6027\u304c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u4eca\u5f8c\u306e\u8868\u73fe\u3084\u884c\u52d5\u3092\u8003\u3048\u308b\u4e0a\u3067\u5fc5\u8981\u306a\u60c5\u5831\u304c\u629c\u3051\u843d\u3061\u3066\u3057\u307e\u3063\u305f\u308a\u3057\u3084\u3059\u3044\u3067\u3059\u3002<br>\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u4e00\u5b9a\u306e\u53d6\u3063\u639b\u304b\u308a\u304c\u3042\u3063\u305f\u65b9\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u6d17\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u53d6\u3063\u639b\u304b\u308a\u304c\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3067\u3059\u3002<br> \u76ee\u7684\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4f01\u696d\u3089\u3057\u3055\u306b\u6c17\u3065\u304d\u3001\u4eca\u5f8c\u306e\u8868\u73fe\u30fb\u884c\u52d5\u3092\u8003\u3048\u308b\u30d2\u30f3\u30c8\u306b\u306a\u308b\u60c5\u5831\u3092\u591a\u304f\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3093\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u6642\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u96c6\u3081\u3066\u307f\u307e\u3057\u305f\u3002<br>\u3061\u306a\u307f\u306b\u5404\u753b\u50cf\u306e\u4f8b\u3068\u3057\u3066\u66f8\u3044\u3066\u3044\u308b\u5185\u5bb9\u306f\u67b6\u7a7a\u306eweb\u5236\u4f5c\u4f1a\u793e\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Index<\/p><ul class=\"toc_list\"><li><a href=\"#1\">1.\u30da\u30eb\u30bd\u30ca\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5b9a\u7fa9\u3059\u308b<\/a><\/li><li><a href=\"#2PEST\">2.PEST\u5206\u6790\uff1a\u4e16\u306e\u4e2d\u3068\u306e\u95a2\u4fc2\u304b\u3089\u4e8b\u696d\u306e\u5c06\u6765\u6027\u3092\u63a2\u308b<\/a><\/li><li><a href=\"#33C\">3.3C\u5206\u6790\uff1a\u30b5\u30fc\u30d3\u30b9\u3092\u53d6\u308a\u5dfb\u304f\u8eab\u8fd1\u306a\u74b0\u5883\u3092\u63a2\u308b<\/a><\/li><li><a href=\"#44P\">4.4P\uff1a\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u6226\u7565\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#54C\">5.4C\uff1a\u9867\u5ba2\u304b\u3089\u898b\u305f\u4fa1\u5024\u3092\u6c7a\u3081\u308b<\/a><\/li><li><a href=\"#6VRIO\">6.VRIO\u5206\u6790\uff1a\u4f01\u696d\u304c\u6301\u3064\u80fd\u529b\u3084\u8cc7\u6e90\u3092\u6574\u7406\u3059\u308b<\/a><\/li><li><a href=\"#7SWOT\">7.SWOT\u5206\u6790\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#8\">8.\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7406\u8ad6\uff1a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577\u6bb5\u968e\u3092\u628a\u63e1\u3059\u308b<\/a><\/li><li><a href=\"#9USP\">9.USP\uff1a\u4f01\u696d\u306e\u7279\u5fb4\u3092\u7aef\u7684\u306b\u8868\u73fe\u3059\u308b<\/a><\/li><li><a href=\"#10\">10.\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\uff1a\u5e02\u5834\u5185\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1<\/a><\/li><li><a href=\"#11\">11.\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff1a\u9867\u5ba2\u306e\u5fc3\u7406\u6bb5\u968e\u3092\u8a2d\u8a08<\/a><\/li><li><a href=\"#i\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h3 class=\"wp-block-heading\"><span id=\"1\">1.\u30da\u30eb\u30bd\u30ca\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5b9a\u7fa9\u3059\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/1\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/1-1024x536.png\" alt=\"\" class=\"wp-image-1402\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/1-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/1-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/1-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u3068\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u3088\u3046\u306a\u65b9\u304c\u3069\u306e\u3088\u3046\u306a\u4eba\u7269\u50cf\u306a\u306e\u304b\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u3046\u8a00\u3063\u305f\u65b9\u304c\u3082\u3064\u5c5e\u6027\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u6226\u7565\u3092\u8003\u3048\u308b\u4e0a\u3067\u6700\u3082\u5927\u5207\u306a\u5185\u5bb9\u306e\u4e00\u3064\u304c\u300c\u8ab0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306a\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u30af\u30ea\u30a2\u306b\u306a\u308b\u307b\u3069\u3001\u305d\u306e\u5f8c\u306e\u6226\u7565\u3084\u65bd\u7b56\u306a\u3069\u304c\u8003\u3048\u3084\u3059\u304f\u306a\u308b\u306e\u3067\u3001<\/p>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u4e2d\u5fc3\u3068\u306a\u308b\u65b9\u304c\u3001\u4f8b\u3048\u3070\u5e74\u9f62\u3001\u6027\u5225\u3001\u4f4f\u307e\u3044\u3001\u8077\u696d\u3001\u53ce\u5165\u3001\u8da3\u5473\u3001\u4fa1\u5024\u89b3\u3001\u60c5\u5831\u53ce\u96c6\u65b9\u6cd5\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u3001\u306a\u3069\u3069\u3046\u3044\u3046\u5c5e\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u304c\u30da\u30eb\u30bd\u30ca\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"2PEST\">2.PEST\u5206\u6790\uff1a\u4e16\u306e\u4e2d\u3068\u306e\u95a2\u4fc2\u304b\u3089\u4e8b\u696d\u306e\u5c06\u6765\u6027\u3092\u63a2\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/frame-4\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-4-1024x536.png\" alt=\"\" class=\"wp-image-1399\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-4-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-4-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-4-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-4.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>PEST\u5206\u6790\u306f\u5916\u90e8\u8981\u56e0\u3092\u8abf\u67fb\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001Politics\uff08\u653f\u6cbb\uff09\u3001Economy\uff08\u7d4c\u6e08\uff09\u3001Society\uff08\u793e\u4f1a\uff09\u3001Technology\uff08\u6280\u8853\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u3092\u8003\u3048\u308b\u969b\u306b\u3001\u5916\u7684\u8981\u56e0\u306b\u3064\u3044\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u305d\u306e\u5206\u91ce\u306b\u5c06\u6765\u6027\u304c\u3042\u308a\u305d\u3046\u304b\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u306d\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u793e\u4f1a\u7684\u306bSDGs\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u4eca\u30d7\u30e9\u30b9\u30c1\u30c3\u30af\u7d20\u6750\u3092\u7a4d\u6975\u7684\u306b\u4f7f\u3063\u305f\u88fd\u54c1\u3092\u958b\u767a\u3057\u3066\u3082\u6642\u4ee3\u306b\u6c42\u3081\u3089\u308c\u305a\u6210\u529f\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3001 AI\u304c\u767a\u9054\u3057\u3066\u304d\u3066\u3044\u308b\u4e2d\u3001\u6c7a\u307e\u3063\u305f\u4f5c\u696d\u3060\u3051\u3092\u3059\u308b\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u601d\u8003\u306e\u4f1a\u793e\u3092\u7acb\u3061\u4e0a\u3052\u3066\u3082\u6dd8\u6c70\u3055\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002<\/p>\n\n\n\n<p>\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u3063\u3066\u3001\u4eca\u8003\u3048\u3066\u3044\u308b\u6226\u7565\u304c\u6642\u4ee3\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3066\u3044\u304f\u3088\u3046\u306a\u4f7f\u3044\u65b9\u3092\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"33C\">3.3C\u5206\u6790\uff1a\u30b5\u30fc\u30d3\u30b9\u3092\u53d6\u308a\u5dfb\u304f\u8eab\u8fd1\u306a\u74b0\u5883\u3092\u63a2\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/frame-3\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-3-1024x536.png\" alt=\"\" class=\"wp-image-1400\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-3-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-3-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-3-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/Frame-3.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>3C\u5206\u6790\u306fCompany\uff08\u81ea\u793e\uff09\u3001Competitors\uff08\u7af6\u5408\uff09\u3001Customers\uff08\u9867\u5ba2\uff09\u306e3\u3064\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7c21\u5358\u306b\u8a00\u3046\u3068Company\uff08\u81ea\u793e\uff09\u3067\u81ea\u793e\u304c\u6301\u3064\u5f37\u307f\u3084\u5f31\u307f\u3092\u3001Competitors\uff08\u7af6\u5408\uff09\u3067\u306f\u81ea\u793e\u3068\u540c\u69d8\u306e\u89b3\u70b9\u3067\u7af6\u5408\u4ed6\u793e\u304c\u6301\u3064\u5f37\u307f\u3084\u5f31\u307f\u3092\u3001Customers\uff08\u9867\u5ba2\uff09\u3067\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u304c\u6301\u3064\u30cb\u30fc\u30ba\u3092\u6d17\u3044\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3082\u5408\u81f4\u3057\u3066\u3044\u3066\u3001\u306a\u304a\u304b\u3064\u7af6\u5408\u306b\u306f\u306a\u3044\uff08\u3042\u308b\u3044\u306f\u7af6\u5408\u3088\u308a\u6709\u5229\u306a\uff09\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u4fa1\u5024\u3092\u62bd\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"44P\">4.4P\uff1a\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u6226\u7565\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/4\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/4-1024x536.png\" alt=\"\" class=\"wp-image-1403\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/4-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/4-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/4-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/4.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>4P\u306fProduct\u3001Price\u3001Place\u3001Promotion\u306e\u982d\u6587\u5b57\u3092\u307e\u3068\u3081\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5177\u4f53\u7684\u306a\u8ca9\u58f2\u6226\u7565\u3092\u6c7a\u3081\u308b\u3082\u306e\u3067\u3059\u3002 <br>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306a\u6027\u8cea\u306e\u5f37\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6587\u5b57\u901a\u308a\u3067\u3059\u304cProduct\u306f\u88fd\u54c1\u306e\u7279\u5fb4\u3092\u3001Price\u306f\u4fa1\u683c\u8a2d\u5b9a\u3092\u3001Promotion\u306f\u8ca9\u58f2\u4fc3\u9032\u624b\u6cd5\u3092\u3001Place\u306f\u88fd\u54c1\u306e\u6d41\u901a\u7d4c\u8def\uff08\u5834\u6240\uff09\u3092\u8003\u3048\u308b\u9805\u76ee\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u8003\u3048\u305f\u3053\u3068\u3092\u6d3b\u304b\u3057\u3066\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3044\u3046\u5370\u8c61\u3067\u3059\u3002\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u6301\u3064\u4fa1\u5024\u3092\u3001\u3069\u3046\u3044\u3046\u5ba3\u4f1d\u3092\u3057\u3066\u3069\u3053\u3067\u8ca9\u58f2\u3059\u308b\u306e\u304c\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u3001\u3092\u8003\u3048\u3066\u3044\u304f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"54C\">5.4C\uff1a\u9867\u5ba2\u304b\u3089\u898b\u305f\u4fa1\u5024\u3092\u6c7a\u3081\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/5\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/5-1024x536.png\" alt=\"\" class=\"wp-image-1404\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/5-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/5-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/5-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/5.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>4P\u3068\u5bfe\u306b\u3042\u308b\u8003\u3048\u65b9\u3068\u3057\u30664C\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3053\u308c\u306f\u9867\u5ba2\u8996\u70b9\u3067\u898b\u305f\u6642\u306e\u4fa1\u5024\u3092\u5b9a\u3081\u308b\u8003\u3048\u65b9\u3067\u3001Consumer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u3001Cost\uff08\u30b3\u30b9\u30c8\uff09\u3001Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\uff09\u3001Convenience\uff08\u5229\u4fbf\u6027\uff09\u306e4\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>4P\u306e\u8a00\u3044\u63db\u3048\u306b\u3088\u3046\u306a\u5185\u5bb9\u306b\u306a\u308a\u307e\u3059\u304c\u30014P\u3067\u5b9a\u7fa9\u3057\u3066\u3044\u305f\u5185\u5bb9\u3092\u9867\u5ba2\u8996\u70b9\u3067\u8003\u3048\u308b\u3053\u3068\u3067\u30014P\u304c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u3082\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"6VRIO\">6.VRIO\u5206\u6790\uff1a\u4f01\u696d\u304c\u6301\u3064\u80fd\u529b\u3084\u8cc7\u6e90\u3092\u6574\u7406\u3059\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/6\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"670\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/6-1024x536.png\" alt=\"\" class=\"wp-image-1405\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/6-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/6-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/6-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/6.png 1280w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure>\n\n\n\n<p>VRIO\u306fValue\uff08\u7d4c\u6e08\u4fa1\u5024\uff09\u3001Rarity\uff08\u5e0c\u5c11\u6027\uff09\u3001Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09\u3001Organization\uff08\u7d44\u7e54\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u3069\u3093\u306a\u4fa1\u5024\u304c\u8a8d\u3081\u3089\u308c\u308b\u306e\u304b\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u3082\u72ec\u81ea\u6027\u304c\u3042\u3063\u3066\u4ed6\u306e\u4f01\u696d\u306b\u7c21\u5358\u306b\u306f\u771f\u4f3c\u3055\u308c\u306b\u304f\u305d\u3046\u304b\u3001\u7d44\u7e54\u304c\u6301\u3064\u5236\u5ea6\u3084\u6587\u5316\u3001\u8cc7\u6e90\u306b\u3069\u3093\u306a\u5f37\u307f\u304c\u3042\u308b\u304b\u3001\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"7SWOT\">7.SWOT\u5206\u6790\uff1a\u30d6\u30e9\u30f3\u30c9\u306e\u5f37\u307f\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/7-1\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1-1024x536.png\" alt=\"\" class=\"wp-image-1408\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>SWOT\u5206\u6790\u306fStrengths\uff08\u5f37\u307f\uff09\u3001Weaknesses\uff08\u5f31\u307f\uff09\u3001Opportunities\uff08\u53ef\u80fd\u6027\uff09\u3001Threats\uff08\u8105\u5a01\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u3084\u7af6\u5408\u4ed6\u793e\u306e\u5185\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u304c\u6301\u3064\u5f37\u307f\u3084\u5f31\u307f\u3001\u5e02\u5834\u3084\u793e\u4f1a\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u3069\u3093\u306a\u6a5f\u4f1a\u304c\u751f\u307e\u308c\u308b\u306e\u304b\u3001\u3069\u3093\u306a\u8105\u5a01\u304c\u3042\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u65b9\u5411\u6027\u3092\u518d\u78ba\u8a8d\u3057\u305f\u308a\u3001\u6226\u7565\u306e\u7acb\u6848\u3084\u6539\u5584\u70b9\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001SWOT\u5206\u6790\u306f\u3042\u304f\u307e\u3067\u60c5\u5831\u53ce\u96c6\u306e\u624b\u6bb5\u306b\u904e\u304e\u305a\u3001\u5206\u6790\u306b\u57fa\u3065\u3044\u305f\u9069\u5207\u306a\u6226\u7565\u304c\u5fc5\u305a\u3057\u3082\u751f\u307e\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>VRIO\u3068\u672c\u8cea\u7684\u306b\u306f\u8fd1\u305d\u3046\u306a\u6c17\u304c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"8\">8.\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7406\u8ad6\uff1a\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577\u6bb5\u968e\u3092\u628a\u63e1\u3059\u308b<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/7\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1024x536.png\" alt=\"\" class=\"wp-image-1406\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/7.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7406\u8ad6\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u5e02\u5834\u306b\u51fa\u56de\u308b\u904e\u7a0b\u3067\u3001\u9700\u8981\u3084\u5229\u76ca\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u304b\u3092\u793a\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u304c\u4eca\u3069\u306e\u6210\u9577\u6bb5\u968e\u306b\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u53d6\u308b\u3079\u304d\u6226\u7565\u3084\u9577\u671f\u4e88\u6e2c\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u7406\u8ad6\u306f\u5927\u304d\u304f\u5e02\u5834\u5c0e\u5165\u671f\u3001\u6210\u9577\u671f\u3001\u6210\u719f\u671f\u3001\u8870\u9000\u671f\u306e4\u3064\u306e\u6bb5\u968e\u3067\u5206\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<br>\u5e02\u5834\u5c0e\u5165\u671f\u306f\u7814\u7a76\u958b\u767a\u3067\u3042\u3063\u305f\u308a\u3001\u9700\u8981\u3092\u559a\u8d77\u3059\u308b\u305f\u3081\u306e\u5ba3\u4f1d\u6d3b\u52d5\u304c\u91cd\u8981\u306a\u6642\u671f\u3001\u6210\u9577\u671f\u3067\u306f\u5f90\u3005\u306b\u53c2\u5165\u4f01\u696d\u304c\u5897\u3048\u3066\u304f\u308b\u306e\u3067\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306a\u3069\u72ec\u81ea\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br>\u6210\u719f\u671f\u3067\u306f\u3059\u3067\u306b\u30cb\u30fc\u30ba\u304c\u62e1\u5927\u3057\u3066\u304d\u3066\u3044\u308b\u6bb5\u968e\u306a\u306e\u3067\u4f53\u9a13\u4fa1\u5024\u3092\u5411\u4e0a\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br>\u8870\u9000\u671f\u3067\u306f\u64a4\u9000\u3059\u308b\u304b\u3001\u88fd\u54c1\u306e\u6539\u826f\u3084\u518d\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u306e\u518d\u751f\u7b56\u3092\u6a21\u7d22\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u524d\u3054\u7d39\u4ecb\u3057\u305f<a href=\"https:\/\/mo-no.design\/blog\/article\/5step\/\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3082\u5c11\u3057\u8fd1\u3044\u5185\u5bb9\u306b\u89e6\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"9USP\">9.USP\uff1a\u4f01\u696d\u306e\u7279\u5fb4\u3092\u7aef\u7684\u306b\u8868\u73fe\u3059\u308b<\/span><\/h3>\n\n\n\n<p>USP\u306fUnique Selling 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id=\"10\">10.\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\uff1a\u5e02\u5834\u5185\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mo-no.design\/blog\/article\/branding_strategy\/attachment\/10\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/10-1024x536.png\" alt=\"\" class=\"wp-image-1410\" srcset=\"http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/10-1024x536.png 1024w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/10-300x157.png 300w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/10-768x402.png 768w, http:\/\/mo-no.design\/blog\/wp-content\/uploads\/2023\/03\/10.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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